Ahrefs – this is a powerful backlink checker.  You can spy on your competition and see what websites link to them for ideas on where you should be obtaining links.

Google review link generator – this handy tool allows you to easily create a “leave a review” hyperlink which you can email to your existing client base.  The link generated allows your clients and customers to leave a review on your Google Business listing without having to navigate the search engine to get to the “leave a review” section.  This makes for a frictionless feedback loop on your services.

Website speed test – very handy tool that will measure just how your website is responding to requests.  Google now sees site speed as a major component to a good website – this tool allows you to find out where things might be a bit slow.

Whitespark – this tool allows you to keep track of local business citation opportunities.  Managing your business citations online can help increase your business listings in the local search results “map pack”.

SerpWoo – keep track of the search results.  Note only you and your competitors but you’ll also be able to find ranking opportunities using this tool.